Koelnmesse proudly announces a significant milestone in its efforts to enhance international trade and market expansion for THAIFEX – Anuga Asia. Beginning with the 2025 edition, the United States Department of Agriculture (USDA) will endorse THAIFEX – Anuga Asia as an official trade partner. This partnership underscores the mutual commitment of both organizations to foster global business opportunities and economic growth. Mr Robert Frank Godec, United States Ambassador to Thailand and Mr Gerald Böse, President & Chief Executive Officer of Koelnmesse, announced the partnership at a ceremony at the Opening of the United States Pavilion at THAIFEX – Anuga Asia 2024 today.
The collaboration between THAIFEX - Anuga Asia and the USDA will open new doors for the US food industry, enabling small and medium-sized enterprises (SMEs) and large corporations to explore and develop new markets within Asia. This initiative is expected to diversify and expand the presence of high-quality US products at the trade show, benefiting exhibitors and trade visitors alike by providing access to a broader range of innovative concepts and solutions.
The partnership aims to leverage the strengths and expertise of both nations to address broader goals such as global food security and sustainability. By bringing a diverse array of products and innovative solutions to THAIFEX - Anuga Asia, the collaboration will create favourable conditions for strengthening business relationships and exploring new market opportunities.
JOINTLY ORGANISED BY Koelnmesse and the USDA are excited about the potential this partnership holds for the future of the food and beverage industry. With USDA's support, THAIFEX - Anuga Asia will continue to solidify its position as a leading platform for global food industry stakeholders, setting new standards of excellence and fostering greater collaboration in the region and beyond.
For more information about THAIFEX - Anuga Asia 2024, including details onexhibitors and conference programmes, and to register your attendance, please visit https://thaifex-anuga.com.
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About Koelnmesse – Global Competence in Food and FoodTec
Koelnmesse is an international leader in organising food fairs and events regarding food and beverage processing. Trade fairs such as the Anuga, ISM, and Anuga FoodTec are established world leaders. Koelnmesse not only organises food and food technology trade fairs in Cologne, Germany, but also in further growth markets around the globe, for example, in Brazil, China, Colombia, India,
Italy, Japan, Thailand, the United States and the United Arab Emirates, which have different focuses and contents. These global activities enable us to offer our customers a network of events, which in turn grant access to different markets and thus create a basis for sustainable and stable international business. Further
Information is available at: https://www.koelnmesse.com/current-dates/all-trade-fairs/