A world in which indulging in your favorite beverage doesn't come at the expense of your health is surfacing. At THAIFEX - Anuga Asia 2024 in Bangkok, Thailand, the Drinks tradeshow is a manifestation of all the latest beverage trends, with exhibitors showcasing how vendors are responding to consumer preferences for healthy, unique combinations and exotic ingredients. Held May 28th to June 1st, THAIFEX - Anuga Asia 2024 promises an immersive experience for beverage enthusiasts and industry professionals alike.
Functional drinks infused with superfoods and adaptogens are taking center stage, catering to a health-conscious audience. Taiwanese exhibitor FOODHO International Corporation Ltd will showcase their functional tea blends designed to enhance specific aspects of well-being. From beauty-boosting concoctions with red dates and wolfberries to invigorating vitality blends featuring turmeric and ginger, their offerings demonstrate the marriage of traditional ingredients with modern health trends.
For those looking to develop drinks, JOEUN FOOD TECH will demonstrate their beverage herb flavours including basil, spearmint, cherry blossom, cinnamon, rose, rosemary, lavender, lemongrass, herb, and truffle.
Plant-Based Innovation
The plant-based revolution extends far beyond the realm of food. Plant-based milk alternatives like almond, oat, and coconut milks are not just a dairy-free option – they're a flavorful and eco-friendly choice. Beverages fortified with vitamins and antioxidants further highlight the global shift towards proactive health management, allowing consumers to nourish themselves from the inside out.
The Rise of 'Dry Drinks'
Sustainability meets convenience in the 'dry drinks' trend. Imagine creating your own perfectly personalized beverages while minimizing your environmental footprint. This innovative approach encourages consumers to purchase syrups, powders, and concentrates, allowing for customized hydration and flavoring while reducing the need for pre-filled, single-use bottles. Upcycling and eco-conscious brewing techniques are at the forefront, making delicious and sustainable beverages a reality.
Korea Ginseng Bio-Science Co., Ltd. exemplifies this trend by featuring water-soluble options like Korea Red Ginseng Powder. By offering convenient and health-conscious choices, they cater to the modern consumer who prioritises both taste and well-being.
Alcoholic Beverages
The craft beer movement continues to thrive, fueled by local ingredients and unique brewing methods that offer a taste of Asian ingenuity.
At THAIFEX - Anuga Asia, Shandong Gaotang JBS Bioengineering Co., Ltd. will offer their low-alcohol beer, Grapefruit Jasmine flavoured beer, an innovative blend of the fruity essence of grapefruit with the floral aroma of jasmine, which captivates with a novel palate experience. A and B Vietnam Investment JSC will exhibit their Camel beer, Cheetah beer, Two Red Tigers beer, Steen beer, Saola beer, as well as non-alcoholic fruit juices and energy drinks.
But the future isn't limited to alcoholic beverages. The "sober curious" movement has also sparked a wave of sophisticated non-alcoholic alternatives, from zero-alcohol beers to complex mocktails and spirit substitutes. In the future, look out for more of these, and the emergence of "euphoric beverages," which are designed to offer mood-enhancing effects without the alcohol content. At THAIFEX - Anuga Asia, exhibitors like JustBe Drinks will exhibit their JustBe Gold Alcohol Free drink, a wonderfully sparkling refreshing drink based on white grape juice with 36% fruit content.
Visit https://thaifex-anuga.com/trade-show/drinks/ to learn more about the Drinks tradeshow and how you can participate in THAIFEX - Anuga Asia 2024.